Market Product Manager (PMM)
2025年01月22日 10:27
Job Demand
Job Requirements and Conditions
Market Product Manager (PMM)
Talent recruitment
No limit
广东省深圳市龙岗区
Full-time
Junior College
3-5 years
12k-24k
Job Responsibilities:
1. Product Research: Conduct in-depth research on channels or customer needs to identify good product market opportunities, analyze product user profiles, determine product positioning, predict product market size, target market price, and evaluate technical parameters. Assist in product planning and design decisions.
2. Market Research: Possess strong market and industry insight and sensitivity. Develop plans for analyzing competitors, industry information, and product information. Analyze and report on the definition, background, and current status of specific markets, regional characteristics, market drivers, market structure, key market players, market trends, and corresponding product matrices. Identify new development opportunities and successfully tap into new, effective, implementable, and high-value market opportunities.
3. Product Competitiveness Research: Conduct in-depth research on channels or customer needs, and be responsible for collecting, organizing, and analyzing information on sub-industries, competitors, and customers. Identify product pain points and advantages, conduct product competitiveness model analysis, and effectively promote product optimization and improvement.
4. Competitor/Enterprise Research: Clearly articulate the enterprise background, current development status, organizational relationships, main business, target market and industry, business model, sales channels, pricing schemes, business cooperation, market and operation strategies, and product overview. Provide effective planning suggestions for product planning.
5. Business Ecosystem Research: Analyze and report on the definition, background, and current status of specific business ecosystems, ecosystem maps, upstream and downstream of the industrial chain, ecosystem players, and ecosystem development trends. Identify development opportunities and value in the business ecosystem.
6. Product Go-to-Market Work: Outline the product's market map and develop product market and sales strategies. Provide new directions and ideas for product sales and marketing, and propose effective and implementable sales strategies and directions to fully support the market and business teams in product marketing activities and sales directions (how to sell the product and to whom).
7. Become the internal voice of the customer, convey product value, identify product pain points and sales obstacles, gain a deep understanding of the market and competitors, build good relationships with customers, and effectively track product lifecycle feedback after launch and propose improvement directions.
Job Requirements:
1. Bachelor's degree or above, preferably in electronics-related majors;
2. More than three years of product experience, combining software and hardware, with good logical thinking, in-depth thinking and summarizing abilities, and good product technology understanding.
3. Possess strong market and industry insight and sensitivity, have experience in market or product research, and prioritize those who master the working methods of competitor research, demand analysis, marketing strategies, and customer profile development.
4. Excellent communication skills, ability to adapt to business trips, and ability to communicate with customers on product technology/business aspects.
5. Strong ability to present and express opinions, and good ability to withstand pressure.
6. Prior experience in security, IoT, or IT informatization industries is preferred.
7. Prior experience in sales and product marketing is preferred.
Dongguan Aluminum American Aluminum Profile Co., Ltd
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